This is a compelling tool in times of uncertainty. We explained how interesting Airbnb’s Flexible Dates was to generate bookings from people who know WHERE they went to go, but not exactly WHEN. Weekend getaway, a week-long vacation, or even a month-long stay “sometime in the next few months.” Instead of having to narrow down exact dates for their trip, guests are able to search for a In February 2021, Airbnb launched a flexible dates feature to support guests who have more flexibility about when A new host sign-up page with possibility to connect with existing hosts
During the pandemic, Hosts in more than 60,000 cities and 220 countries and regions received their first booking. For new listings that were both activated and booked in Q1 2021, 50% received a reservation within four days of activation, and 75% received a reservation within 12 days. When new Hosts list their homes on Airbnb, they typically get booked within days. But the company wants to make it even faster and better A new sign-up and onboarding process for new Airbnb hostsĪirbnb says that new hosts can already get succesful fast on its platform. For instance, the company has launched its rural bootcamp to help farmers and locals develop a hospitality side business in countries in Italy, France, Spain, Germany, Australia, and the UK. Like Avon ladies and Tupperware representatives, this force of local entrepreneurs can penetrate some markets in a more cost-effective way than Airbnb employees could.Īirbnb has also been busy, across several countries in the world, recruiting more rural hosts. Ambassadors typically create events for their online communities, are influential on social media, or host offline meet-ups in local towns around them. The company says that it has already driven decent traffic to its host sign-up page in these countries.Īirbnb has also ramped up its Airbnb Ambassador program, where independent entrepreneurs are commissioned for finding, nurturing, signing up, and training potential hosts. In key markets where it needs more supply, Airbnb has repurposed the videos of its “Made Possible by Hosts” commercials to recruit new hosts. We’ve already seen a few things of this part of Airbnb’s 2021 plan, but Brian Chesky promised more for the May 24 special announcement. On this front, the big new thing for the rest of 2021 is that the “Made Possible by Hosts” campaign, originally launched in the U.S., France, the U.K., Canada and Australia, will be expanded to Italy and Spain in Q2.
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